Journalistic Poor Timing 101

On the same day that St. Louis is preparing to accept hundreds of evacuees from New Orleans, the Post-Dispatch ran an article ran an article hailing St. Louis as the nation's largest mardi gras. Highlight:

"They don't want to seem too opportunistic, but some local companies and event planners stand to take advantage of New Orleans' misfortune. "

Umm, isn't that the very definition of the word?

http://www.stltoday.com/stltoday/business/columnists.nsf/martinvanderwerf/story/7713357C4162DB3486257076003254E3?OpenDocument